OCCUPATION: CEO, Keep Company
LOCATION: Los Angeles, CA
WHAT’S YOUR HUSTLE: I run Keep. We make cruelty-free shoes and various other things.
WHAT DOES YOUR HUSTLE MEAN TO YOU: You can live the dream.
IF YOU COULD HAVE ONLY THREE TOOLS FOR YOUR HUSTLE, WHAT WOULD THEY BE: Computer, even though I hate computing. Cell phone, even though I hate talking on the phone. Either my record collection or my library, to keep me sane and to inspire me. If that’s cheating you can say Adobe Creative Suite, even though I really hate Creative Suiting.
A WORD OF ADVICE TO WANNABE HUSTLERS IN YOUR FIELD:
1) Have something to say. The only reason why you should run your own company, play in a band, make art, have a blog, be a hustler etc. is if you actually have something you want to communicate. This doesn’t mean you have to have everything figured out, like some sort of grand message, but you should at least have something you want to express, even if that something is a murky, shadow of a thought. If you don’t have anything to say, then don’t hustle. It will be better for you and better for the world. Not everyone needs to hustle. If you want to have something to say and you currently don’t, then get out there and enjoy the glorious fruits of the universe around you. Read a book. Listen to a record. Get your heart broken. Feel something. Do something — do ANYthing. Educate yourself. Then you’ll figure out something worth hustling for. Don’t hustle just for the sake of hustling. That’s empty, man.
2) Finish. Just finish something. There’s nothing more frustrating than having a million ideas and never making any of them a reality. Things do not have to be perfect. Geniuses spend their whole life trying to get what’s on their paper, on their recording, in their hands, to match what’s in their mind, their heart, and their soul. Where would we be if they decided it just wasn’t good enough? Just finish anything. I feel lucky to have grown up in a very strong community where the DIY ethic really made the process of creating something relatable and not intimidating. Don’t get caught up in the illusion. Just make something.
3) Treat people well. It’s not worth doing anything if you’re not appreciating the people you love around you. For one, you never know who will be the person to help you in the future, so be kind, be honest, and be fair. But more importantly, the people who love you and who you love don’t deserve to be stepped on while you’re working your crap out.
4) Be happy with what you have. Dream big, but never forget it’s the every day that counts.